Title: Born in the Middle: The Midwest's Contribution to Original DesignIntroduction:The Midwest region of the United States has often been overlooked in terms of its impact on the design industry. However, from influential designers like Eames, Saarinen, and Rapson to the vibrant design advocacy group Be Original Americas, the Midwest has played a crucial role in shaping the history of design. In a dynamic conversation organized by Be Original Americas, Editor in Chief of Business of Home, Kaitlin Petersen, will explore how the Midwest's institutions, industrial manufacturing, and straightforward approach have influenced and contributed to the design industry. This event, set to take place on May 2, 2019, in Minneapolis, promises to shed light on the rich design heritage of the Midwest.The Midwest's Influence on Design:When it comes to the evolution of design, the Midwest has been a fertile ground for innovation and creativity. From pioneering furniture designers like Charles and Ray Eames, who revolutionized modern furniture design with their iconic pieces, to Eero Saarinen, a Finnish American architect and designer who brought sleek, organic forms to mid-century modern design, the Midwest has produced design giants. Additionally, the late Ralph Rapson, an influential architect and designer, left an indelible mark on the industry through his visionary approach and innovative designs.The Role of Institutions:One cannot discuss the Midwest's impact on design without acknowledging the role of institutions. The region is home to esteemed educational institutions like the Cranbrook Academy of Art, which has produced some of the most renowned designers and architects. Founded in 1922 in suburban Detroit, Cranbrook's holistic approach to design education has fostered a rich creative environment that continues to influence designers to this day. By nurturing talent and providing a platform for experimentation, Cranbrook and similar institutions have made the Midwest a fertile ground for design innovation.Industrial Manufacturing and the Midwest:The Midwest's strong tradition in industrial manufacturing has also had a profound impact on design. With its rich history in manufacturing and production, the region has provided designers with access to resources and expertise needed to bring their ideas to life. From the early days of the Industrial Revolution to contemporary times, Midwest-based manufacturers have played a pivotal role in transforming design concepts into tangible products. This synergy between design and manufacturing has sparked creativity and propelled the Midwest to the forefront of the design industry.A Straightforward Approach:One distinctive characteristic of Midwest design is its straightforwardness. The region's designs often prioritize functionality, simplicity, and practicality. This straightforward approach has resonated with consumers across the globe, contributing to the Midwest's influence on design trends. By focusing on creating designs that are both aesthetically pleasing and practical, Midwest designers have established a unique niche in the industry. This preference for authenticity and functionality has made Midwest design timeless and enduring.Conclusion:The upcoming event organized by Be Original Americas offers an exciting opportunity to delve into the rich design heritage of the Midwest. Through a dynamic conversation led by Kaitlin Petersen, attendees will gain a deeper understanding of the Midwest's integral role in shaping the design industry. By exploring the contributions of influential designers, institutions, industrial manufacturing, and the region's straightforward approach, this event aims to highlight the Midwest's influence on the world of design. As we celebrate the Midwest's design legacy, it becomes evident that the region's contributions have left an indelible mark on the industry, inspiring designers and shaping the way we perceive and appreciate design today.Keywords:- Midwest design- design heritage- Be Original Americas event- Midwest institutions- industrial manufacturing- straightforward approach- Charles and Ray Eames- Eero Saarinen- Ralph Rapson- Cranbrook Academy of Art
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